Jaipur Rugs celebrates the people behind each carpet they sell. Their “Manchaha” collection gives imprisoned artisans freedom of expression while creating masterpieces.
Based on dignity and love, this family business started as two looms with nine weavers. Today it employs over 40,000 artisans from across the world and connects their lives directly with consumers worldwide.
Bringing Weaver’s Art to Your Home
Rugs are beautiful works of art that can transform the look and feel of any room in your home, whether it’s to add color and warmth to a living area or add statement pieces like Matteo Cibic’s Avatar for example or Hiren Patel’s royal Concoction design – or add something completely unexpected like one-shaped designs available at Jaipur that feature different shapes like this egg- or hexagon-shaped rug can give your decor an eye-catching unique edge. Rugs last generations too! To give your space an original touch, experiment with different shapes – like this egg- or hexagon-shaped rug can become the focal point. Jaipur offers many designs featuring this trend including both these unique shapes such as Avatar by Italian designer Matteo Cibic and Hiren Patel’s Concoction by interior designer Hiren Patel’s Royal Concoction among many more!
Nand Kishore Chaudhary, founder of Jaipur Rugs, began his journey with the goal of providing livelihoods to rural artisans. Today’s thriving artisan community created by Jaipur Rugs stands as testament to this goal.
Chaudhary took a different approach than most rug manufacturers by working directly with weavers instead of traditional middlemen to increase their power and ensure higher compensation and improved product quality for weavers. This strategy resulted in lasting relationships between Chaudhary and their weavers.
Jaipur Rugs maintains strong bonds with their artisans and is dedicated to helping them reach financial independence. Through family education programs, functional literacy training sessions, doorstep healthcare services and connecting artisans with government bodies – they strive to meet each artisan’s individual needs as they reach financial independence.
Jaipur Rugs has long been at the forefront of unlocking rural craftsmen’s creative potential by giving them the ability to design their own rugs through its Manchaha initiative. Here, the unique craftsmanship of each weaver is celebrated and showcased on a global stage.
Rugs are created by weavers themselves using their personal inspirations and ideas as a source of design inspiration, then handwoven together. Every rug bears testimony to the artistry of its weaver creator.
Crafted by Artisans in Rural India
Jaipur Rugs, a family business founded on protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing artisans’ wellbeing at its core, Jaipur Rugs has expanded into India’s largest network of rug weavers – employing over 40,000 weavers from more than 600 villages with 80% female weavers among their ranks.
As a pioneer of ethical production, Manchaha strives to empower weavers through rigorous training and holistic development. They can take part in the creative process and express their originality through Manchaha’s initiative of design by weavers themselves; using design inspiration along with exercises and interviews they become designers of their rugs themselves! This has resulted in award-winning styles from power loomed pieces to one-of-a-kind handwoven pieces – creating true conscious luxury pieces!
The brand’s in-house team works to identify trends and translate these ideas into an expansive rug catalog. Once designs have been approved, they are passed off to weavers who use rug maps — similar to needlepoint stitch guides — to take each design from concept to yarn-filled reality. Cotton, wool and viscose raw materials are ethically and humanely sourced from farms which shear sheep without risk to health or well-being.
Weavers then create unique interpretations of designs with each rug passing through 180 hands in perfecting the timeless art of weaving – creating something not only stunningly beautiful but also filled with the weaver’s story.
Join us and experience this masterpiece first-hand during a tour of Jaipur rug factory and village homes in Rajasthan, travelling by trains, jeeps, tractors, camel carts and motorbikes through beautiful rural India to visit an internationally acclaimed supply chain with some incredible weavers behind it all!
Embracing the Unconventional
Jaipur rugs come in all styles imaginable – from modern chevron to traditional patchwork designs – making them suitable for any space and style. Their collections such as Manchaha, Indi Rose, Aakar, and Someplace in Time are excellent examples. Not only that; their artisans use innovative textures and materials that bring life to the designs – enabling them to express themselves fully while creating one-off pieces with their own distinct stories!
The company strives to connect their weavers directly with end consumers by eliminating middlemen to ensure fair wages for weavers. Furthermore, they encourage collaborating designers to visit the rug weaving facilities and meet village artisans directly – so as to gain a greater appreciation of all that goes into crafting each rug.
Chaudhary’s business model was revolutionary, earning him the name “Gandhi of the Carpet Industry”. His bold stance in supporting weavers while disobeying social norms was unorthodox in an era that frowned upon such practices. Credited with creating a world-class organization from a disorganized group of artisans, this model caught the attention of renowned academics like Harvard professor C. K. Prahalad who featured it in his bestseller book entitled, The Fortune at the Bottom of the Pyramid
Yogesh Chaudhary now oversees Jaipur Rugs as its CEO, making the business an international force for good. His dedication to empowering artisans can be seen through how he treats his team of diverse artisans – he believes in encouraging weavers to reach their full potential while cultivating an entrepreneurial mindset among them.
Jaipur Rugs’ mission is to bring ancestral knowledge and rural craftsmanship into homes across the globe. Their innovative business approach puts a special focus on each weaver’s wellbeing – this approach has cemented them as leaders of handmade rug industry and empowered over 40,000 artisans from five states of India.
Their products are handcrafted, and come in an array of colors and styles crafted by skilled artisans, from their rebellious Anghs collection to classic Far East, each rug boasting its own personality. While contemporary designs can fit seamlessly into any setting, intricate patterns and regal scrolling work well when added into more traditional environments.
Embracing the Future
Jaipur Rugs is the global leader in hand-knotted rugs with over 40,000 artisans working across 600 villages in 40 countries to craft its hand-knotted carpets. Company founder Nand Kishore Chaudhary believes profit and kindness can coexist in business – his unique “business ashram” provides artisans with tools for discovering clarity of purpose and cultivating higher consciousness.
Chaudhary’s approach connects weavers directly with consumers, ensuring fair wages are paid out as well as participating in the creative process. They even arrange village tours so customers can witness first-hand how this works! Chaudhary believes that working collaboratively between designers, weavers, and consumers will shape the future.
Apart from providing weavers with employment, the company seeks to improve their lives through education and healthcare access. Through literacy programs for families, training women in functional and financial literacy training courses, providing doorstep healthcare support services, advocacy services to government, literacy programs for families as well as advocacy services is provided – this inclusive prosperity model is an effective means of strengthening communities.
Chaudhary has worked to ensure the reintegration of prisoners back into society through several methods. Prisons provide employment opportunities for prisoners while Manchaha helps prisoners express their creativity – this initiative has assisted Amar Chand who crafted an elephant, horse, and duck rug in honor of Hindu god Shiva who watches over condemned prisoners.
The company ensures that weavers can choose their own designs rather than adhering to pre-mapped ones, something made possible through using yarn offcuts which would otherwise go to waste – creating a rug which expresses all aspects of a weaver’s heart, soul and personality in each rug.
Jaipur Rugs’ commitment to innovation is helping shape its future. Their exquisite collection of handmade rugs showcases India’s cultural richness, artistic finesse, and timeworn traditions; making a true reflection of Chaudhary’s vision to transform perceptions about products “Made in India”.
