Rugs at this showroom conjure images of Jaipur’s famed stepwells; indeed, their business model was developed based on this architectural language.
Nand Kishore Chaudhary created his business to serve a greater cause beyond financial profits, creating stronger ties between artisans and consumers, competitive pricing options, and unleashing creativity.
Fiber
A rug’s fiber selection is key to its overall quality. Wool is a durable yet soft material ideal for high traffic areas as it resists crushing and matting; cotton, however, is more economical and easy to care for; depending on your preferences you could also opt for luxurious materials like silk or cashmere.
Jaipur Rugs pioneered a revolution in rug making by directly engaging artisans and giving them creative freedom in designing their own rugs. Furthermore, they provide weavers with all necessary materials and supplies needed for producing high-quality rugs; plus collaborate with leading designers to co-create styles that resonate with consumers; all this adds up to beautiful, handmade rugs that both benefit local communities while adding elegance to homes around the globe.
Jaipur’s artisan-centered model has created a culture of inclusive prosperity. Working alongside socially aware consumers, Jaipur has had an incredible impact on over 44,000 rural artisans lives while enriching communities by supporting independent women. Their success stands as an exemplary testament to how powerfully strong values combined with quality products can produce extraordinary results.
Every rug from their collection embodies its weaver’s personal vision and experiences, coined ‘Manchaha,’ or “my heart’s desire”. Their weavers select ideas they feel passionately about and express them through each rug’s 200,000 knots; thus creating something intimate and authentic to add into your home.
The company has developed a sustainable supply chain and connected with artisans through 20 showrooms located across six states of India and over 40,000 artisans globally. They have prioritized promoting women to leadership roles as they uphold hand-knotted rugs as part of an ancient craft dating back 2,500 years, thus aligning themselves with United Nations Sustainable Development Goals well before they were officially adopted.
NK Chaudhary established his company in 1978 in Rajasthan, India with two looms and nine weavers. Since then he has expanded it to more than 40,000 artisans – 85 percent female. With three children at home he is dedicated to teaching them about responsible business practices and global citizenship; furthermore he believes every citizen deserves to enjoy a good life.
Pile Height
Rugs and carpets can add texture, warmth and color to any room while simultaneously serving to absorb sound waves and regulate temperatures. Finding the ideal rug can be daunting at first, but with some research and consideration it becomes easier. A key consideration when searching for your ideal rug should be pile height: this refers to how much of its surface area is covered by yarn which impacts durability as well as feel underfoot – shorter pile heights tend to withstand high foot traffic better while longer ones might not stand up as well against heavy furniture.
Before purchasing a rug, it’s essential to carefully consider both its size and shape in relation to any obstacles like doors or windows, lighting levels in your space and style preferences. Measuring your room before ordering your rug will also ensure it fits perfectly into the space you have available.
If you’re searching for an adaptable and long-lasting rug, the Jaipur Living Vibe Collection might just be what you need. Hand-tufted from polyester for easy maintenance and stain resistance, its low pile height makes this hand-tufted rug suitable for high traffic areas such as living rooms or dining rooms.
Jaipur Living’s Catalyst Axis area rug takes an innovative approach to animal print with textural and luminescent details, power loomed from metallic polyester and stain-resistant polypropylene for maximum resilience in high traffic spaces. Furthermore, this rug can easily be cleaned while offering moisture resistance–making it the ideal option for homes with children or pets!
Jaipur Living rugs boast exquisite artisanal craftsmanship in every detail. Choose from an impressive array of colors and designs available through the brand – sure to meet any taste. Even better yet, find one to match existing furniture for easy transformation of any room in just minutes!
Style
Since 1978, Jaipur Living rugs have revolutionized the rug industry, becoming top sellers worldwide. At their core is a belief in craftspeople as essential building blocks of communities – strengthening them socially, educationally and economically – hence why their business model connects artisans directly with consumers to empower their craft while making it sustainable. At Rug & Home we stock Jaipur Living rugs sure to complement other furniture and decor pieces beautifully!
Jaipur Weavers are united through their dedication and soul, creating pieces as unique as their creator. By cutting out middlemen and connecting weavers directly with consumers, Jaipur Weavers aim to bring dreams and emotions directly from weavers directly into end user lives through skilled craftsmanship. They believe in breathing new life into an ancient art while elevating artisans into artists.
This brand works to empower women. Their commitment is aimed at closing the gender gap in rural India, where 85% of weavers come from underserved communities and need support in order to break free from poverty and build brighter futures for themselves and their families.
They understand that true creativity exists not in Ivy League schools but rather rural villages where humanity radiates simplicity and ideas are pure. Quiet artisans possess the skill of turning simple concepts into stunning pieces of art with love and care as their guideposts.
Jaipur Rugs Foundation, an NGO that works to make artisans happy by improving their standard of living and quality of life, provides training and access to education so artisans can take control of their own lives with pride and take ownership of them as individuals. They partner with State of Rajasthan Prison Department as part of Freedom Manchaha program which uses creativity and healing therapy as means to reform incarcerated citizens; currently being implemented at Jaipur Central Jail as well as Bikaner Central and Dausa Central jails.
Size
Before selecting a rug size, it is essential to take into account both the room’s dimensions and how much area you wish for your rug to cover. For instance, if you prefer keeping an airy and open environment, a large rug that does not obstruct any windows or doors would work best while for intimate and cozy settings, opt for something smaller instead. Once you know which rug fits best within the size constraints of your space, color and pattern options should also be considered: an understated neutral style might suit more or bolder patterns may make an impressionful statement!
Chaudhary supports contractors with demonstrated potential by giving loans for upgrading their looms into state-of-the-art machinery; in return they deliver high-quality products to Jaipur’s global customer base while creating sustainable livelihood opportunities in their families and communities.
This model allows artisan-driven innovation, an essential aspect of their philosophy of merging design with purpose. Their designers collaborate with local weavers to cocreate new designs together allowing artisans to establish careers and gain financial independence by selling directly to the public. Furthermore, this encourages weavers to become artists themselves – something rarely explored by mainstream design industry players.
The Jaipur Rugs Foundation is a non-profit founded on love and compassion that connects rural India to the rest of the world. Their work supports artisans’ creative capacities as they strive to improve their standard of living while guaranteeing that all Jaipur Rugs are designed in-house with guidance from expert designers. Mission of Weave The World Inc: to bring world-beguiling designs to life using local weavers from marginalized communities (85% are female) who weave each piece with care and passion from start to finish. This approach to creativity is both inspiring and empowering – showing that profit can align with higher purpose while creativity thrives not in Ivy League schools but humble villages where humanity exudes simplicity and ideas are limitless.