Jaipur Area Rugs Coastal Shores, Basis, and Coastal Shores Collections

jaipur area rugs

Jaipur Rugs hired local design studio Roar to create its latest showroom, an immersive tribute to Jaipur’s historic stepwells. The sprawling terracotta-toned space represents a new concept of conscious luxury.

Beginning with founder N.K Chaudhary’s vision of connecting people from around the world with his rural artisans, and continuing its expansion through sustainability and vertical integration business models, our story began.

Genesis Rugs

Genesis carpet collection adds a whimsical and sophisticated style to any room with its combination of whimsical patterns and sophisticated flair, from modern florals to organically inspired shapes – perfect for every decor theme! Hand-tufted with premium materials – natural wool gives a plush feel while the shimmering viscose provides subtle sheen.

The Genesis Collection offers classically inspired Persian motifs, elevated transitionals and relaxed contemporaries designed with today’s consumer in mind. Constructed using heavyweight 10-color twisted heat-set olefin yarn, each Genesis Rug Collection boasts rich colors with antique/traditional finishes to complement any interior design theme.

Discover the beauty of this blue and gray area rug, hand-tufted in India from wool and viscose material and featuring an abstract pattern inspired by marble, which makes a striking statement in any modern space. Hand tufted in India makes this contemporary piece even more valuable!

Bring artful expression into any room with this Genesis Rug from Jaipur. Featuring its Luella design that charms with impressionist flair, its natural palette offers multidimensional hues that complement a range of decor themes seamlessly – be it modern bedrooms or style-driven living spaces; this soft and inviting area rug makes an eye-catching centerpiece!

Coastal Shores

Coastal Shores collection features flat weave rugs with classic beach home stripes in blues, whites and browns for any style home decor.

Jaipur Living was established with a mission of connecting people worldwide with artisans living in rural India. What started out with two looms has since transformed into an international company focused on sustainable practices and an established vertically integrated business model that ensures consistency in quality and artistry.

The Basis Collection offers modern and contemporary designs that pair seamlessly with traditional or farmhouse styles, featuring elegant simplicity with soothing color palettes that bring any room together. For something a bit more refined, Cirque has oriental and regal scrolling that adds an air of luxury into any space – plus their durable jute and wool blend construction makes these durable rugs great for high traffic areas of the home.


If simple lines and soothing hues are what speak to you, check out the Basis collection. With its textural designs suitable for modern living spaces, its tone-on-tone coloring gives these rugs depth that complement contemporary decor styles perfectly.

The Topo Collection provides gorgeous texture thanks to natural jute and soft wool yarns. Its alternating fibers create a striking striped pattern, perfect for casual living rooms and bedrooms alike.

Jaipur’s dedication to social responsibility and community development can be seen through their use of artisan-led techniques as well as their focus on sustainable practices and fair trade principles. Furthermore, their long-term relationships with partners and customers worldwide reflect this dedication while their vertically integrated business model ensures they deliver consistent products to consumers.


Jaipur Living rugs are handcrafted by artisans who take immense pride in their craft, creating pieces to bring beauty into the home while supporting local communities and empowering women. Not only are these handmade artisan rugs stunning pieces; they can withstand daily wear and tear of busy households too; adding a wonderful finishing touch to any room in which they reside.

Jaipur rugs come in an extensive variety of colors and styles to match any decor, handwoven with unique features that make each rug one-of-a-kind. Jaipur offers transitional as well as modern designs in both rectangular and circular shapes with various sizes available to make up their collection.

Once you’ve determined the size you require for your space and the furniture it houses, the next step in selecting an ideal Jaipur rug for you home should be exploring its patterns and colors.

When purchasing Jaipur rugs, it is essential to pay close attention to their color palette and patterns. Be sure that these match with existing furniture, while choosing a rug which provides comfort when walking on.

Jaipur began as one vision and two looms, but has become one of the world’s largest rug manufacturers. Their dedication to sustainability, quality and artistry has driven their business’s expansion while their emphasis on community has made a positive difference in those whose products they produce.

Jaipur Living

Jaipur Living’s area rug collection is ideal for modern or contemporary design styles. Boasting stunning color variants, simple patterns, and high-quality comfort that’ll work beautifully in any room of your home. Available in various shapes, materials and sizes so that you can easily find something that meets both your budget and style needs. Use our filtering options to find one that speaks to you; then select your favorite colors for optimal compatibility between rug color and room space.

NK Chaudhary founded Jaipur with the intent of connecting people around the world with India’s talented artisan rug makers. Since 1978, over 7,000 artisans have joined Jaipur in creating jobs while simultaneously revitalizing age-old craftsmanship through unique business models that promote sustainability, quality, and artistry.

Jaipur’s commitment to sustainable and fair trade practices means they are dedicated to providing all their artisans with fair compensation for their hard work. To do this, they have implemented a vertically integrated business model, overseeing each step from product conception through customer delivery – an approach which has allowed them to maintain consistent and cost-competitive pricing in today’s market.

Houzz offers Jaipur rugs as an ideal addition to any modern or contemporary home, made of fine wool for maximum durability and with designs that complement any space – like Genesis with abstract paint strokes and neutral colors like grays, browns, and blues; or the beach-themed Coastal Shores rug featuring its classic striped pattern and soothing hues.